Creating an active, healthier region
We Understand

We Collaborate

We Influence


INSIGHT HUB
Timely data and learnings in relation to physical activity and sport in the Black Country and the added value we can offer.

WATER SAFETY PROGRAMME
Our Black Country Water Safety Programme has had a big impact since launching. Access our free resources for schools and community groups to increase the number of children and families who are water safe and boost their enjoyment of swimming.

ACTIVATION ACADEMY
Resources and training material to support the Black Country sport & physical activity workforce.
Latest news from Active Black Country
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16/06/2025
Case study - Success of water safety initiative for Asian and Black women leads to ‘ladies only’ sessions
10-week programmes have addressed challenges that stop groups of women from swimming or taking part in water-based activities.
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11/06/2025
VACANCY - IMPACT PROGRAMME OFFICER
An exciting opportunity to join Active Black Country.
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10/06/2025
VACANCY- Digital Inclusion Lead
Active Black Country is seeking suitable candidates for the position of Digital Inclusion Lead.
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